Beginner’s Guide to Search Engine Optimization

March 20, 2017


Search Engine Optimization or SEO is a term that is becoming very popular in today’s digital world. It is a process that helps websites to improve their visibility in search engine’s results. It is what guides your customers to your site and keep them interested.

In few words, it is the motor of a website and if the owners of a site want to get more visibility and rank higher in the search engines, they should understand how to use it.

In this article, we will help you understand how SEO can successfully improve your traffic and augment your sales, for that, you must follow this plan: 


First: You should check how SEO really works. It is well known that SEO is a source of free traffic; it is what connects your customer’s needs with what you are offering. And to effectively meet what people are looking for to find you, you should match the content on your site to what people are trying to find.

You should keep in mind that SEO is not just about traffic, it is about finding that middle point where your goals and your customer’s goals meet. It is about figuring out what you want to reach by using SEO tools and then optimizing your keywords that bring in guests who want the same.


Second: You should sit and discover the right keywords to be used. For this, it is extremely important to do research, in order to find out what people are looking for and how can your website provide results. 

While you are doing your research, we would like you to remember that your SEO strategy is supported by the content in your site and you should not cover keywords that a lot of people are looking for and the ones that have low competition.


Third: You should focus on your content. As we mention in the previous step, your content is the base of your SEO strategy and whatever you include in it, can affect in a positive or negative way the traffic to your site. We recommend you to tactically optimize your content for specific keywords by using content that is easy to read and engage, in that way, you will be able to rank up your site in the search engines.

You should also keep in mind that the authenticity and the quality of the content is really important, as well as eye-catching title, and the links that you have in your site or directs to your site.


Fourth: You should work on your website’s code. Search engines tools are smart enough to know that the codes on your site are particularly important. So, it is essential for you to make extra efforts on the following sections:

  • Title tags: They are the elements that define the title of a site, they are meant to be a precise and short description of a website’s content. These tags are significant for both SEO and social sharing.
  • Meta Descriptions: They are the elements that provide a brief picture of what a specific website offers. It is the short text that comes under the link in a search engine and it can create a big impact in your visitors, helping them decide either to enter to your site or look for something else.
  • Site Maps: It is the list of pages that are accessible to users. They help the user to navigate in the site and make sure that they find what they are looking for. So, it is important that you link each and every page to your keywords, in order to facilitate customer’s experience and increase conversions.
  • Domain Name: It is the ID of your website, that’s why it should be very unique and reflect the goals of the company. We recommend you include your keywords in it; it will help you rank up your site in the search engines.
  • URL Structure: Similar to title tags, including the specific words into the URL gives better results.
  • Site Structure: This is all about links and the way you put them together. Using good quality links will help you make more relevant your website for your visitors, creating better engagement and higher conversions.
  • ALT Tags: It is related with including images in the content of your website. It helps customers get more interested in what is in your site. So, you should contain your keyword in the images you use in your website.


Fifth: The last but not the less, you should add links that directs to your website. Links are one of the most important parts of SEO. It helps people from different sites to find you and if you add more web sites that link to your web site, the higher your web pages will rank. You can use social media, directories, and forums, to help you increase your link count.

After reading all of this, you can go and implemented in your site and see by yourself the results. It obviously takes time but if you apply it your traffic from search engines will increase.

Raman loves all things digital, spending his professional time on search and analytics. With experience tailoring campaigns for some of the biggest brands, he loves taking on new challenges in the ever changing world of SEO.

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